1000 DONORS – CHEEKY SWABS

Concept design

ROLE —

Design Lead

UI / UX



I have ideated an idea that pushes users to the 10,000 Donors landing page with a call to action to join the stem cell registry.

10,000 Donors is run by Pete McCleave, and it’s got a really simple mission – to get more people to join the stem cell registry. More people joining = more lives saved from blood cancer. From a user’s perspective, it’s easy – you sign up, get a swab in the post, swab the inside of your mouth and free-post it. Super simple.

• I've created a mini-campaign theme/idea to convince 16 to 25-year-olds to join 10,000 Donors and the stem cell registry. Channels, messaging, look and feel were all up for grabs. The freedom to creatively explore the ‘design and theme’ of this campaign gave me many different ideas to experiment with. At the same time, I've looked at a couple of complimenting social tiles/concepts (Instagram and TikTok) to get this younger audience interested in the cause, which ultimately would lead to their engagement with the campaign.