Carrier is a luxury travel company that designs bespoke, extraordinary holidays with a focus on exclusive experiences and unparalleled comfort.
They were looking for a lead strategic agency partner with specific expertise in the high-end luxury market, insight, and intelligence of affluent customers, and a proven track record of growing luxury brands within this space.
The brief was to transform the website (and the CMS) to deliver a very unique, immersive, market-leading digital experience with humanity and craftsmanship at its core and ultimately align with the brand proposition. Humanise the experience – more personal, more entertaining, more social. Evoke emotion and connection, as well as seamless integration, consistency in brand experience, and hyper-personalisation.
This was an opportunity to revitalise the digital landscape from the foundation, showcasing the brand’s proposition and values, while guaranteeing a positive and captivating customer experience.
