Gob For Good is a campaign to raise awareness of the stem cell register and encourage people to sign up. By taking a simple cheek swab, people can have their DNA registered, so if they’re revealed as a genetic match for someone with blood cancer, they could donate their stem cells — and save someone’s life.
The campaign is the brainchild of Pete McCleave (www.10000donors.com), a blood cancer sufferer, and his friends at Woven Agency.
The message is simple. Put a swab around your gob to get on the stem cell register, and then tell all your friends and mates to do the same.
To help Pete spread the message, achieve fundraising goals and help him support others in the process, a new website was designed and built in just under two weeks. It went live on time to be featured in Pete's interview on ITV.
“IT. LOOKS. CLASS!! Honestly, I couldn’t be more thrilled with it. Thanks so much for your hard work and for the top-notch site you’ve created.”
- Pete McCleave, Founder
